Mel

"But if you want to get rich, you've gotta spend money!" - Mel from PepsiCo. to Saul Goodman

Description
He was a Worker sent by PepsiCo. to assist Saul Goodman on how to deal with Idaho and to represent their company. Though not much is known about his personal life, DougDoug seems to know him personally from his words "Classic Mel".

History
He was called upon by Saul Goodman along with other representatives of other companies under Dougkota. On the meeting, he was asked by Saul Goodman on how they can convince the Idahoans to join Dougkota as his other strategies did not seem to be effective. Mel then suggest that they should try Advertising, that with enough money they could sell the Idahoans corn flakes and they would in turn, join the Empire.

Saul Goodman then ask Mel how much money is needed. Mel simply said that he does not know, but he then said that if you want to be rich, you gotta spend money!. Saul Goodman then proceeded to run a huge ad campaign for months together with all the companies in Dougkota. They advertised the Empire's corn harvest, and they said that Dougkota would give them everything they need to get wealthy.

And it worked. The Idahoans believed there propositions and decided to join Dougkota. Idaho added 50,000 soldiers to Dougkota's army.